The NBA Social Media Awards concluded Monday and Portland Trail Blazers point guard Damian Lillard has been announced as this year's Social MVP, an all encompassing award that stretches across platforms to a player's social networking pages including Facebook, Instagram and Twitter.
The Portland point guard was up against big-name players LeBron James, Chris Paul, and Kevin Durant in the voting. Dame was also in the running for the "Best Social Media Post".
Lillard's Facebook page just surpassed 1.6 million LIKES, while his Twitter account has grown to over 452k followers.
While Lillard is very good at engaging his fans across all platforms, his desire to become a recording artist fueled his social media MVP status.
This season, Lillard launched the social media campaign called #4BarFriday, a weekly, Instagram based competition in which fans freestyle four original bars lasting approximately 15 seconds in length.
The point guard hosted an epic rap battle at All-Star Weekend in New Orleans this past season, which saw fans flock in hundreds to the event. A number of NBA All-Stars attended the event, as well.
Many NBA players even got in on the action during the season, including Paul George and Lebron James, posting their submissions to the campaign, prompting an All-NBA top-10 #4BarFriday list.
Here's how the 10 in 10 voting ended:
• Best Vine/Video – Kyrie Irving
• Selfie Award – Jrue Holiday
• Best Hashtag – Blake Griffin
• LOL Award – Nick Young
• “AWW” Award – Klay Thompson
• Best #TBT – Kendall Marshall
• Social Rookie – Mason Plumlee
• Best Post – Rajon Rondo
• Team Social MVP – Houston Rockets
• Social MVP – Damian Lillard
Lillard was also in the running for the "Best Social Media Post".