After receiving city approval, the Portland Trail Blazers are proceeding with rebranding the exterior of the Moda Center by installing a prominent high-efficiency LED “Moda Center” signage on the south end of the arena, a source informed CSNNW.com.
The source elaborated in detail that the new signage will face downtown Portland. Trail Blazers' President and CEO Chris McGowan confirmed the plan Wednesday afternoon.
“This is kind of an iconic building for the city,” McGowan told CSNNW.com. “You can kind of see it from wherever you’re at. So when it’s dark, it’s missing something. I think this will help make it more of a prominent feature for the city Portland.”
The new signage, to be installed in early March, will be approximately 17-feet in total height and over 100-feet long. The color of the words will be all white with the rose logo not included in this particular project.
Also, the upper façade of the Moda Center will get a new look, McGowan revealed. At night, a bright white light is what currently surrounds that area of the arena. In March, during the same time as the signage addition, a LED multicolor lighting system will be put in place, a capability that will allow for changing of colors.
“For an example, during Civil War Week, we’ll be capable of having half the building green and the other half orange,” McGowan said. “We could do holiday colors, too. One of the things I’m most excited about is if we do a big Breast Cancer Awareness Month, we could turn it pink. Once we get the system installed, we can do whatever we want.”
Once installation begins, CSNNW.com is told, it’ll be a two-day project pending weather cooperation.
“I think it will give it more of a sense of arrival when people come,” he added. “It will be more electric. It just adds to the coolness factor more than anything.”