Sources: Lillard, adidas on the cusp of finalizing multiyear shoe deal

Sources: Lillard, adidas on the cusp of finalizing multiyear shoe deal
April 1, 2014, 11:30 pm
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Lillard throws down ridiculous monster jam

Damian Lillard poses with an adidas shirt with custom hashtag (September 2012).

(GoodwinSports.com)

LOS ANGELES – Portland Trail Blazers guard Damian Lillard and adidas are on the cusp of finalizing a multiyear, lucrative shoe endorsement deal barring any hiccups, a league source informed CSNNW.com.

Once official, an announcement is expected in the coming days.

“We’re close,” Lillard told CSNNW.com on Tuesday. “Nothing final yet. I'm excited.”

Adidas had a 30-day exclusive window to reach an agreement with Lillard and that period was set to expire on April. 1, according to another source briefed on the situation. If a deal was not reached, conversations with Nike and other shoe rivals would have commenced as soon as this week, we’re told.

However, the talks have progressed to the point where adidas is in the driver’s seat.

Lillard, along with his agent Aaron Goodwin, were spotted on Tuesday with adidas' officials at the JW Marriott in downtown Los Angeles, Calif., where positive back and forth dialogue took place, CSNNW.com learned.

As we reported in February, due to Lillard reaching certain performance incentive clauses in his adidas rookie shoe deal, he was able to opt out at the end of the season to pursue a long-term, prosperous contract.

In two seasons, Lillard, 23, has become an NBA household name. The reigning Rookie of the Year point guard was the first player in NBA history to compete in all five major All-Star weekend events – the Rookie/Sophomore Game, Skills Challenge, Three Point Contest, Slam Dunk Contest, and of course the All-Star Game.

In 75 appearances this season, Lillard is averaging 20.9 points, 3.6 rebounds and 5.5 assists while shooting nearly 40 percent from three-point range.