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Mike Kennedy, along with his wife, Roxanne, are owner-operators of 11 local McDonald's restaurants in Oregon, and to say that they are excited to be partnering with the Portland Trail Blazers would be an understatement.
“It's a great partnership for us,” Kennedy told CSNNW.com. “When we can associate ourselves with the Blazers and their outstanding product, it heightens our brand.”
The Trail Blazers and McDonald's recently reached a five year, free food promotion deal. Sausage Egg McMuffin vouchers will be dispersed to fans when the Trail Blazers reach 100 points at the Moda Center, replacing the Taco Bell Chalupa tradition that stood for 14 years.
When Taco Bell elected not to resume the alliance, Kennedy said he and his other 25 local McDonald's owners who operate a total of 140 McDonald's restaurants – many owners who were born and raised here in the Pacific Northwest – had one common goal in mind, and that was reaching out to the Blazers.
“All of our local restaurant owners within Oregon and Southwest Washington felt like we needed to jump at the opportunity when Taco Bell chose to discontinue the partnership. We were all more than willing to fill that void. And we felt like if we offered our flagship item, the Sausage Egg McMuffin, it would be the perfect fit.”
Kennedy says he has no issue if fans wish to substitute their sausage for ham at one of his 11 locations, though he's not sure where the other local owners stand on that matter.
On Nov. 2, the night of the 2013-14 home opener against the San Antonio Spurs, the new promotion begins. On that night, every fan in attendance will receive a voucher for a free Sausage Egg McMuffin and another one if the Trail Blazers score 100 points.
But in the meantime, you can get your chanting practice in during the preseason as Todd Bosma, director of game operations and events, will reward the loudest fans each preseason game.
The chant being encouraged is “MICK-E-DEES, MICK-E-DEES,” with scoreboard signage, videos and sound system assisting to keep the fans on beat.
Also, this year the team is introducing the “100-Point Player of the Game” contest for home and road games that will allow fans to vote online for the player they think will score the 100th point. A winner will be selected for a prize packet filled with Trail Blazers merchandise items, courtesy of McDonald's.
As a Trail Blazer season-ticket holder and longtime Blazer fan, Kennedy admits that there may be some that resent this change at first. However, he's confident that over time, fans will come to realization that this will be a fun and exciting venture.
“We're all fans from here and can't wait for season to start,” he said. “Just to be able to get into the arena and see the interactions with our golden arches, Ronald [McDonald] and the fans, we're just confident this will be something the fans will enjoy.”