McGowan hires firm to help in sale of RG naming rights

McGowan hires firm to help in sale of RG naming rights
January 14, 2013, 10:15 am
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The Portland Trail Blazers have hired Premier Partnerships, a sports sales advisory firm, to help in the search for a Rose Garden naming rights partner, the team announced today.

Trail Blazers President Chris McGowan told that it was always in the plan to hire help in facilitating the pursuit of a partner.

"The plan all along was to get a fresh perspective from an outside source," McGowan said. "We'll be working with them weekly and daily to try and locate the right partner."

McGowan says there has been roughly five potential suitors who have shown interest, though talks have only been preliminary up to this point. He says he's hopeful a naming rights deal will be struck before the 2013-14 NBA season kicks up.

"My goal is to have this in place before next season, but it can't be just any partner," McGowan said. "It has to be the right partner that shares our vision. It has to be the right fit. I will not rush it, but I'm optimistic a deal will be in place before next season."

In mid-November, McGowan told that selling the naming rights to the arena could omit the name "Rose Garden." However, McGowan said it is soley contingent on the buyer on whether they choose to include it or not.

The Team's Release:

Premier specializes in the development and execution of customized commercial sales strategies for top tier facilities, and are an industry leader in highly specialized naming rights sales. Their naming rights client portfolio has included properties from all of the major sports leagues, including some of the most visible sports facilities in the country. They have also been recognized as Sports Business Journal’s Best in Property Consulting, Sales and Client Services.

“Finding a naming rights partner for the Rose Garden is one of our priorities entering the new calendar year. It’s a critical partnership for us that will have a long-term impact on our franchise,” said Trail Blazers President and CEO Chris McGowan. “Working with Premier will bolster our search process and extend our reach. We’re confident that we will find a partner that the city of Portland and the Trail Blazers brand can proudly associate with.”

Premier’s naming rights successes for sports venues include the Oakland A’s and Raiders’ Coliseum, the Philadelphia Union’s PPL Park, San Diego State University’s Viejas Arena and (former) Pizza Hut Park in Dallas, TX. Premier also secured the naming rights of Dolby Theatre (home of the Academy Awards) and TCL Chinese Theatre (formerly Grauman’s Chinese Theatre).

“We’re honored to join forces with the Portland Trail Blazers in their naming rights search,” said Premier Partnerships CEO Randy Bernstein. “We will leave no stone unturned, both domestically and internationally, to find the best naming rights partner for the Rose Garden and the city of Portland.”