Nike really did produce a gun-themed ad for Oscar Pistorius?

Nike really did produce a gun-themed ad for Oscar Pistorius?
February 14, 2013, 2:45 pm
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South African sprinter Oscar Pistorius -- you may remember him from the recent Olympics as "The Blade Runner" -- has been arrested in connection with the shooting death of his girlfriend, Reeva Steenkamp.

And Nike apparently was using a gun-themed ad ("I am the bullet in the chamber") for Pistorius, who was known to be fast out of the starting blocks. The ad has since been pulled.

The LA Times has the story, and a glimpse of the ad here. And Yahoo has an even better version here, which reveals the ad also includes Nike's famous motto, "Just do it."

It's past the time when all companies did some rethinking about any gun-themed ads they're running, isn't it?