Two PAC-12 schools among top college basketball fanbases

Two PAC-12 schools among top college basketball fanbases
July 15, 2014, 1:45 pm
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On Tuesday, the Emory Sports Marketing Analytics released the top fanbases in all of college basketball for the 2013-2014 season.

The rankings are based on a statistical analysis of self-reported revenue data and is based on a statistical model of revenue as a function of team quality (winning percentage, NCAA tournament qualification, etc…) and market potential (conference affiliation, median income, area population, number of students, etc…) and then compare the model’s prediction to the self-reported revenues.

For the second year in a row, Louisville takes the crown. 

Here is the top-10

1. Louisville
2. Duke
3. Arizona
4. Texas
5. Xavier
6. Syracuse
7. Kentucky
8. Arkansas
9. Oklahoma State
10. Pittsburgh

The University of Washington Huskies rank 15th. As you can see, the Oregon Ducks are not on the list. The UO athletic department as a whole brought more than $115 million in revenue in 2013, the ninth-highest revenue total among public universities in the NCAA and highest in the Pac-12, though based on the model Emory Sports uses, Oregon did not fit the bill.